The pink-striped Ashley push-up triangle bikini top from Abercrombie Kids —targeted to girls as young as 7—is drawing criticism from those who say the garment also available in turquoise and navy is inappropriate and an attempt to sexualize children. Known for its racy campaigns, the retailer also drew controversy in after selling children's thongs featuring the sayings "Wink Wink" and "Eye Candy. Playing at sexy is an inevitable and important part of growing up. Right now, somewhere in the world, a girl is shopping at Abercrombie Kids and getting the message that her breasts might need a little help. Besides the padded triangle top, Abercrombie Kids's swimwear selection for girls aged 7 to 14 include "lightly lined" bandeau tops and Lindsey string bikinis, neither of which we can imagine parents happily bestowing upon their young daughters. While "guys" i.
Motley Fool Money : Motley Fool Money:
Abercrombie criticized for selling push-up tops to little girls
Instead Abercrombie Kids -- a division of the company dedicated to eight to year-olds -- said it would change its marketing strategy for the "Ashley" Push-Up Triangle bikini to say "padded. The fashion company, which had marketed the bikinis to girls as young as eight, made the announcement on its Facebook page. We agree with those who say it is best 'suited' for girls age 12 and older," it stated on the social networking website. The company last week attracted criticism from moms and child development experts who were aghast over the garment and the damage it could potentially do to young girls in making them feel inadequate with their pre-adolescent bodies.
Parents' fury as Abercrombie & Fitch unveils padded bikinis for girls as young as eight
A padded bikini "push-up" bra for your second grade daughter. This is by no means the first time the brand has come under fire for questionable merchandise. How is this okay for a second-grader? Unfortunately, a similar incident occurred just last April in the UK when department store Primark pulled padded bikini shops from the racks after being criticized for "premature sexualization".
The often controversial clothing company drew fire from parents after it began marketing padded bikini tops in its latest swimsuit line at abercrombie kids, the company's shop for boys and girls. For those who aren't ready to be sporting breasts before puberty, the clothing store also offers lightly lined swimsuit tops. But the multiple options aren't pacifying critics who say the company is pushing kids to grow up too quickly.